by John Houle | Feb 20, 2013 | Advertising, Marketing
Clearly tell me why I should buy from you Claude Hopkins, the author of Scientific Advertising, and one of the greatest marketing minds who ever lived, once stated, “People don’t buy from clowns.” The same exact statement was echoed by David Ogilvy, who is often...
by John Houle | Jan 15, 2013 | Advertising, Marketing, Web Design
Time to develop a workable marketing-communications strategy Now that you’ve already been bombarded with all the New Year’s clichés, it’s time to see the New Year for what it is – a fresh start for your marketing. If you continue to do the same thing year...
by John Houle | Nov 30, 2012 | Advertising, Marketing
By John Houle The two presidential candidates, their respective parties and all the Super PACs spent an unprecedented $1.08 billion on one million ads, primarily in ten battle ground states. This extraordinary level of advertising was up 40 percent from four years...
by John Houle | Nov 6, 2012 | Advertising, Marketing
Your website, email marketing, advertising, PR, and internal and outside sales should all be in concert By John Houle Every business owner or manager has gotten that sales call. It’s that silver bullet answer for all your marketing. It’s that one specialty...
by John Houle | Jul 19, 2012 | Advertising, Marketing
By John Houle If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will then decide to continue on if the content interests them. My...
by John Houle | Jul 12, 2012 | Advertising, Marketing
by John Houle I was watching my favorite TV show on DVR, when I was captivated by a commercial, which struck me even more than the fantastical melodrama about the world of advertising I’m so drawn to. Instead of fast forwarding, I actually kept rewinding the spot....
