by John Houle | Sep 2, 2015 | Advertising, Marketing
Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio or digital advertising a better option? If you select print media, is your message better...
by John Houle | Apr 11, 2014 | Advertising, Marketing, Press Releases, Public Relations
You continue to see the barrage of TV ads from your competitors and have witnessed their domination of online searches. So, how can you compete, and what are some real marketing solutions you can implement to regain market share? Put the power of video to further use...
by John Houle | Feb 14, 2014 | Advertising, Marketing
By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. But it’s time we Got Over It – at least in terms of trying to copy it over and...
by John Houle | Oct 17, 2013 | Advertising, Marketing
By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing is still King. Email has 2.9 billion users worldwide. That is nearly three times as many users...
by John Houle | Jun 4, 2013 | Advertising, Marketing
By John Houle If you are still on the fence regarding the effectiveness of social media for your business, then I urge you to read on to learn about some real-life examples of how social media can help your community and promote sales. Additionally, if you have...
by John Houle | Apr 17, 2013 | Advertising, Marketing
Shock Advertising Versus Effectual Branding “Bravery. It’s what defines us.” This is the tag line from the Audi commercial called “Prom,” which debuted as a one-minute spot in the Super Bowl and continues to run as a thirty-second spot...
